Software developer ObjectSpace was planning the release of a revolutionary new product and needed an ad to help assuage naysayers. And you know how naysayers need assuaging.

Since everyone seemed to be puzzling over what this revolutionary new software product might turn out to be, including apparently ObjectSpace itself, I used a child’s picture puzzle as my inspiration, with the answers to the riddle upside down at the bottom of the ad:

“A. It’s easy to use. B. It’s multilingual. C. It’s innovative in its mobility. D. It’s dynamically aggregational. E. Keep your pants on, it’ll be here in August. From ObjectSpace.”